Richard Johns Motorsports and Kleenoil USA Inc. Join Forces

Richard Johns
JEFFERSON, Georgia, Aug. 11, 2009 — Richard Johns Motorsports and Kleenoil USA Inc.,, have joined forces for Kleenoil’s entry into motorsports marketing featuring the Kleenoil, Power Up, and Bio-Matrix brands.

Richard Johns, who has competed in NASCAR Nationwide, NASCAR Camping World Truck Series, NASCAR Camping World East Series, and ARCA events will carry the Kleenoil/Power Up/Bio-Matrix colors for the first time on his #43 Richard Johns Motorsports Ford Fusion in the ASA Late Model Challenge Series event at Nashville Superspeedway on Saturday, August 15, 2009.

“We’ve been working on this program with Kleenoil for the past several months, and we’re really happy to have it finally put together,” said Johns. “We feel very fortunate that they’ve chosen our team to work with on their first venture into motorsports, and we look forward to a lot of success for them, on and off the track.


Over the past several months, we’ve had the opportunity to see exactly what their products can do, and from an engineer’s perspective, I can tell you, it’s really impressive. Their products sell themselves, and we look forward to gaining exposure for them to the thousands of race fans and fellow competitors that can use the Kleenoil, Power Up and Bio-Matrix products.”


“For a company like ours to be able to partner with Richard and his team is a perfect scenario,” said Greg Smith, of Kleenoil Filtration U.S.A. “It’s a unique opportunity to have a driver with Richard’s engineering background as a spokesperson. Someone who not only can demonstrate what our products can do, but understands how they do it. He’s the perfect spokesperson for us, and we look forward to a long relationship. We’re going into this program with the idea that it’s a marathon, not a sprint. We’ll start slowly with some late model series races this season to gain an understanding of how we can incorporate motorsports into our overall marketing program, but unless I miss my bet, you can look forward to seeing Richard promoting our products in one of the national racing series in the near future.”


Kleenoil USA, Inc., manufactures and distributes bypass oil filtration systems for a wide spectrum of diesel and gasoline engines, hydraulic and fuel systems under the Kleenoil brand name. Power Up Lubricants is a unique boundary lubricant consisting of additives for engine oil (NNL 690), gear oil (NNL 690G), hydraulic and transmission fluids (Hydra-Maxx), diesel fuel (Gen 49D), gasoline (LHP 454) and grease (Thixogrease). Bio-Matrix, is a natural oil, fuel and chemical absorbent.


In addition to his driving duties for Richard Johns Motorsports, Richard Johns, A 2005 graduate of the University of North Carolina Charlotte with a degree in Mechanical Engineering, and veteran NASCAR engineer operates Richard Johns Race Engineering, which provides engineering consulting services, shock absorber construction and dyno tuning, shock rentals, track support and data acquisition services, to race teams in any series from local tracks to NASCAR. For more information on Richard, Richard Johns Motorsports or Richard Johns Race Engineering, visit


- Richard Johns Motorsports Press Release


About Kleenoil USA Inc.

Kleenoil USA Inc. markets and sells the Kleenoil Bypass Filter System, a bypass filtration system. The Kleenoil Bypass Filter System is effective for internal combustion engines, hydraulic applications and automatic transmissions in the construction, trucking, oil field, transit, hydraulics, marine, OEM, mining, military, city-municipality-public works, agriculture, automotive, and power generating industries. Kleenoil USA Inc. was founded and incorporated in Shreveport, Louisiana on April 24, 2003. It's primary product warehouse and distribution center is based in Tulsa, Oklahoma. Administrative functions, sales, recruiting, and marketing activities are conducted from it's offices in Plano, Texas.


Jason Lazaroff, Chief Operations Officer
Kleenoil USA Inc.
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